The leading English brand launches its refurbished branch and showcases its new collection
British brand Burberry recently celebrated the official re-opening of its store in Bangkok and used the party to showcase its new Prorsum Autumn-Winter collections for women and men. Located on M floor of Siam Paragon, the newly
expanded and refurbished store welcomed the brand's die-hard fans including Araya A Hargate, Karatpetch Issara, Natapree Pichaironarongsongkram, Chulalux Piyasombatkul and Ploy Pinsaeng, who also served as models for the new look.
Spread over 500 square metres of prime retail space, the launch event included a showcase of digital innovation that offered Burberry fans a exclusive real-time experience direct from London via LED Retail Theatre, of the recent runway show.
Along with a new scarf bar, customers are also offered a personalised order service and can browse other Burberry stores around the world in real time on the iPads toted by each member of the sales team.
The latest womenswear collection - "Patchwork, Pattern, and Prints" - features paisley and floral bohemian prints inspired by Durham quilts, patchwork prints, and animal and camouflage printed lace. Keynotes colours are indigo, red, burgundy, teal, and ochre.
The menswear "Classical Bohemian" collection mixes layering with tailoring and features authentic fabrics, camouflage, paisley and floral patterns.
The fashion show included a presentation of the collection's hottest accessories and other items, including the Burberry Bucket Bag in English suede, cashmere fringe poncho, linen and wool jacket, cashmere fringe scarf plus animal and camouflage-print carryalls.
expanded and refurbished store welcomed the brand's die-hard fans including Araya A Hargate, Karatpetch Issara, Natapree Pichaironarongsongkram, Chulalux Piyasombatkul and Ploy Pinsaeng, who also served as models for the new look.
Spread over 500 square metres of prime retail space, the launch event included a showcase of digital innovation that offered Burberry fans a exclusive real-time experience direct from London via LED Retail Theatre, of the recent runway show.
Along with a new scarf bar, customers are also offered a personalised order service and can browse other Burberry stores around the world in real time on the iPads toted by each member of the sales team.
The latest womenswear collection - "Patchwork, Pattern, and Prints" - features paisley and floral bohemian prints inspired by Durham quilts, patchwork prints, and animal and camouflage printed lace. Keynotes colours are indigo, red, burgundy, teal, and ochre.
The menswear "Classical Bohemian" collection mixes layering with tailoring and features authentic fabrics, camouflage, paisley and floral patterns.
The fashion show included a presentation of the collection's hottest accessories and other items, including the Burberry Bucket Bag in English suede, cashmere fringe poncho, linen and wool jacket, cashmere fringe scarf plus animal and camouflage-print carryalls.
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